Blue Origin, LLC is an American privately funded aerospace manufacturer and sub-orbital spaceflight services company headquartered in Kent, Washington. Founded in 2000 by Jeff Bezos, the company is led by CEO Bob Smith and is developing technologies to enable private human access to space with the goal to dramatically lower costs and increase reliability. Blue Origin is employing an incremental approach from suborbital to orbital flight, with each developmental step building on its prior work. The company motto is Gradatim Ferociter, Latin for “Step by Step, Ferociously”.
What Font Was Used in Logo?
The text on the Logo we identify is created by Trade Gothic Font. Trade Gothic was designed by Jackson Burke and published by Linotype. Trade Gothic contains 26 styles and family package options.
The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans-serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.