Discover is a credit card brand issued primarily in the United States. It was introduced by Sears in 1985. When launched, Discover did not charge an annual fee and offered a higher-than-normal credit limit, features that were disruptive to the existing credit card industry. A subsequent innovation was “Cashback Bonus” on purchases.
WHAT FONT WAS USED IN LOGO?
The font used for the Discover logo is Futura BT Pro Heavy Font. Futura was designed by Paul Renner and published by Bitstream. Futura contains 20 styles and family package options.