Fred Perry is a British brand of sport and casual fashion label, which was created in 1952 and named after a famous tennis player and one of the brand’s founders, Frederick John Perry. It became popular due to its polo t-shirts and developed in the industry as a very successful brand, combining sport and everyday fashion.
WHAT FONT WAS USED IN LOGO?
“Neue Helvetica eText 75 Bold” is the font used in Fred Perry logo. Neue Helvetica eText Font Family was designed by Akira Kobayashi, Max Miedinger, Linotype Design Studio and published by Linotype. Neue Helvetica eText contains 8 styles and family package options.