Penney OpCo, LLC (formerly known as J. C. Penney Company, Inc; doing business as JCPenney and abbreviated JCP) is a midscale American department store chain with 689 locations in United States (49 states) and Puerto Rico. In addition to selling conventional merchandise, JCPenney offers large Fine Jewelry departments, The Salon by InStyle, and Sephora inside JCPenney. JCPenney stores often house several leased departments such as, Seattle’s Best Coffee, optical centers, and portrait studios.
WHAT FONT WAS USED IN LOGO?
The font used for the JCPenney logo is Neue Helvetica Pro 55 Roman Font. Neue Helvetica was designed by Max Miedinger, Edouard Hoffmann and published by Linotype. Neue Helvetica contains 160 styles and family package options.