Just Do It or JDI for short is a trademark of shoe company Nike. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his “Just Do It” Nike slogan to Gary Gilmore’s last words: “Let’s do it.” From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales) In many Nike-related situations, “Just Do It” appears alongside the Nike logo, known as the Swoosh.
WHAT FONT WAS USED IN LOGO?
The logo text we identified was generated by Futura Condensed Extra Font.
Leave your comment