Lovecraft Country is an upcoming American drama horror television series developed by Misha Green based on 2016 novel of the same name by Matt Ruff. It is set to premiere on August 16, 2020, on HBO.The series is produced by Monkeypaw Productions, Bad Robot Productions, and Warner Bros. Television with executive producers including Jordan Peele, Green, J. J. Abrams, and Ben Stephenson. The story is about a young African American, who travels across the 1950s segregated United States in search of his missing father.
What Font Was Used in Poster?
The text “Lovecraft Country” on the poster we identify is created by ITC Serif Gothic Std Heavy Font. ITC Serif Gothic was designed by Herb Lubalin, Antonio DiSpigna and published by ITC. ITC Serif Gothic contains 6 styles and family package options.
Do you know the font used to notate the locations? In episode 1 it’s the font for “CHICAGO” “MIDWEST” and “ARDHEM”
Merlod Autre Black maybe? That’s the closest I’ve found so far.
Same question as Kenna L Galloway…what is that typeface? The first usage I noticed and by the third, when I saw “ARDHAM” overlay the scene, I was obsessed.
I thought it was Bayard, from Vocal Type Co. —-> https://www.vocaltype.co/history-of/bayard