Olympus was established as Tokiwa, so the first wordmark read “Tokiwa Tokyo”. The earliest Olympus logo was introduced in February 1921. The wordmark featured a unique, rather intricate, typeface. In 1970 it was replaced by a simple dark blue typographic insignia. In 2001 a yellow line appeared under the wordmark, which was supposed to represent the company’s innovative nature.
WHAT FONT WAS USED IN LOGO?
“Craft Gothic Heavy Extended” is the font used in Olympus logo.
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